7 min read

Branded into Silence

Branded into Silence: The Cost of Belonging

The Cost of Belonging

You were told you were the cowboy.

That your vote meant sovereignty. That your silence was strength. That your vote was patriotism wrapped in denim and hay.

But here’s the truth.

You’re not the cowboy.

You’re the cow.

Every election cycle, they show up, smile wide, throw on a hat, and close the gate behind you. You get a pat on the head. They get your vote. And the rail line stays gone. The hospital stays closed. The future stays elsewhere.

Welcome to Battle River–Crowfoot — the safest Conservative seat in Canada. Safest. Not because it’s strong. Because it’s sedated.

No campaign. No contest. No questions. Just counting cattle.

This isn’t a riding. It’s a hostage situation with polite manners.

And now, they want to install Pierre. No vetting. No debate. No local leadership. Just a parachute drop into a pen that’s never kicked the gate. If Battle River–Crowfoot says yes to this, then the rest of the country loses the right to choose. Because if the safest riding gets turned into a political Airbnb, every other riding becomes a rental.

This article is not about rage. It’s about replacement.

It’s about breaking the spell.

Branded
Branded You Can’t Be the Cowboy, When You’re the Cow Title: Branded Subtitle: You Can’t Be the Cowboy, When You’re The Cow Author: Ben Beveridge | Proconsul Audience: For the voters of Battle River - Crowfoot, and every Canadian. https://www.linkedin.com/in/ben-beveridge-procons…

Chapter One: The Costume Class

Every election, they come. Smile for the paper. Kiss the babies. Wear the hat.

They don’t promise anything anymore — because they don’t need to. You already said yes. So what’s left to promise?

The hospital that closed? You stayed. The rail line that vanished? You stayed. The jobs, the community, the cohesion? Gone.

But you stayed.

Because they branded you. With Western values, they said. Grit. Work. Earned silence. But voting the same way out of habit is not grit. It’s not pride. It’s not Western.

It’s domesticated.

It’s what happens when you confuse obedience with identity. You didn’t inherit sovereignty. You inherited branding.

And now you wear it. Like a tag in your ear.


Chapter Two: The Throne Swap

Damien resigns. Pierre needs a seat. And suddenly, this riding — this place with real people, real needs, real histories — becomes a transaction. A convenience.

No leadership contest. No candidate search. Just a directive.

Install him here.

Because this is where the gate stays closed.

But here's the leverage:

If Battle River–Crowfoot says no — the whole country has to listen. If the safest seat in Canada pushes back, the message is sent: no one gets to install leadership without consent again. Not here. Not anywhere.

This isn’t about politics. It’s about sovereignty.


Chapter Three: Branded into Belief

They told you that you were Western. But Western meant free. Fierce. Unbranded.

And yet, here we are. Quiet. Voting blue like it’s blood type. Talking tough but complying soft.

The branding is so complete you don’t even see it anymore.

But here’s the turning point:

Every brand can be burned off.

You don’t have to stay obedient. You don’t have to stay polite. You don’t have to stay quiet. You just have to ask one question:

“Who chose this?”

Because if the answer isn’t you — then this isn’t democracy. It’s theatre. And you’re the backdrop.


System Insight: How Branding Becomes Bondage

Branding is not just marketing. It’s behavioural engineering. Repeat a symbol, a slogan, a story often enough, and people begin to wear it like a second skin.

In Battle River–Crowfoot, the story is simple:

We are Western. Western means Conservative. Conservative means loyalty. Loyalty means silence.

But that’s not a narrative. That’s a cage.

And when you accept a cage, you start policing yourself. You start thinking:

“Don’t cause a fuss.”

“Don’t break ranks.”

“Don’t split the vote.”

But the vote’s already split. The system split it — from representation. From reality. From relevance.


Deployment Path: The Three Moves That Break the Spell

  1. Reframe the Vote
    This is not about left or right. This is about local or installed. When you vote, you’re not voting party. You’re voting autonomy. You’re voting to decide — or to be decided for.
  2. Break the Costume
    No more cowboy cosplay. No more pretending Western values mean voting without question. Western means you don’t get told what to do. Western means you kick the gate.
  3. Organise the Obedient
    Mobilise. Neighbour to neighbour. Farm to town. No ads needed. Just conversations. “Did you choose this? Or did they?” That’s the line that triggers motion.

Closer: The Gate Is Open. Are You Moving?

If you read this and feel anger — good.

If you feel shame — better.

But if you feel nothing? Then you’re not just branded. You’re broken.

You’ve accepted your role in the system. You’ve made peace with being the cow. Quiet. Compliant. Counted. Fed for the butcher.

But if you’re ready — if you want to be the cowboy again — then it starts now.

This is not protest. It’s precision.

Refuse to be counted. Refuse to be claimed. Refuse to be silent.

Let’s move. You’ve got a gate to kick.

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Thanks!

B


Proconsul 🇨🇦 (@proconsul.bsky.social)
Visionary Strategic Growth A guide for ambition, bridging strategy with implementation for modern business: clarity, structure, and sustainable impact. I listen. If it’s possible, I’ll show you how. proconsul.ghost.io
They told you you’re the cowboy.
But they count your vote like cattle.
Kick the gate. Or wear the brand.

PS -

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