How to Sell to a Market That Doesn’t Know It Exists Yet

Emerging markets and untapped niches are like goldmines, full of potential, but often hidden in plain sight. Selling in these markets requires creativity, persistence, and the ability to educate audiences about value they don’t yet understand.

This challenge has inspired us to think deeply about how to make the invisible visible, particularly in fields like blockchain and tokenization, where concepts are groundbreaking, but unfamiliar. Today, I want to share ten strategies for turning resistance into curiosity and ideas into thriving movements.

As you read through, think about your own goals and challenges. At the end, I’ll ask for your insights, because the best ideas come from collaboration.

1. Why Tokenization is the Next Big Thing in Wealth Management

Tokenization might sound like a buzzword, but it’s a game-changer. It turns real-world assets—like real estate or fine art—into digital tokens, making them easier to trade, fractionalize, and manage. Imagine explaining this to a skeptical audience: How would you showcase its simplicity and long-term benefits?

2. Making Complex Ideas Marketable to Traditional Audiences

How do you break down technical concepts into relatable, actionable messages? Whether it’s blockchain or new financial tools, audiences resonate with benefits, not jargon. For instance, instead of saying “tokenized assets,” you could explain it as “owning a piece of something big without needing to buy the whole thing.”

3. Selling the Invisible: Building Demand for Emerging Technologies

What do Uber, Tesla, and blockchain have in common? They all started by solving problems that people didn’t know they had. Selling something invisible means painting a picture of what life looks like with your solution—and what’s missing without it.

4. Three Ways to Build Trust Around Disruptive Ideas

New ideas often face skepticism. That’s why transparency, education, and partnerships are essential. Whether you’re selling tokenization to financial advisors or pitching a new app, showing how it works and why it’s safe builds credibility.

5. Selling “Future-Ready” Products Without Overwhelming Your Audience

When the future feels intimidating, simplicity is the answer. Imagine showing a financial advisor how blockchain works—not by drowning them in technical details, but by demonstrating how it reduces their workload and helps their clients.

6. Turning Skeptics into Early Adopters

Every revolutionary idea needs early adopters. They’re the ones who pave the way for the mainstream. What’s the secret to winning them over? Education, free trials, and clear success stories. When skeptics see value firsthand, they often become advocates.

7. Why Niche Markets Can Be Goldmines for Digital Innovators

The riches are in the niches. Markets like ESG-focused investors or regional financial advisors are perfect for testing emerging solutions. These smaller, specialized audiences are often more open to innovation and eager for tailored solutions.

8. The Power of Partnerships: How Collaboration Amplifies Innovation

Collaboration isn’t just helpful—it’s transformative. By partnering with fintech innovators or other niche players, you can combine strengths to create products that reach and resonate with more people.

9. Five Tools That Simplify Blockchain for Legacy Financial Specialists

Blockchain doesn’t have to be scary. Platforms like Factor Studio are designed to simplify the process for financial professionals, offering features like tokenization and workflow automation. What tools do you think would resonate most with your audience?

10. From Concept to Market: Selling Ideas in Untapped Niches

Selling in an emerging market often starts with education. Your job is to bridge the gap between confusion and excitement. How do you craft content that draws people in, step by step?

What Are You Focused On?

Now it’s your turn:

1. Are you exploring any of these strategies in your business or projects?
2. What markets or niches are you trying to break into?
3. Which of these 10 topics would you like to see explored in greater detail?

Let’s make this a conversation. Share your thoughts, challenges, or focus areas. If you’re tackling something unique or want advice on selling an emerging idea, I’d love to help brainstorm with you.

Here’s to creating demand where it doesn’t yet exist—and building movements that reshape industries.

Your Next Move:

• Share your thoughts.

  Leave a comment

• Forward this to someone you think would find it valuable.

• Subscribe for more insights on selling the future, building innovative strategies, and creating meaningful connections.

  This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.

This is what I’m working on. Tell me what you think, I enjoy the conversation! Subscribe and follow the work in real time.

Thanks!

B

Don’t sell blockchain. Sell what blockchain does: transparency, liquidity, and a future of endless possibilities. What are you selling?

PS -