The Science Behind The Design Building to the Passive House standard is not a matter of guesswork, inspiration, or faith. It’s precision. If the first three articles gave you the narrative, the five principles, and the thresholds—this one gives you the engine. The Passive House Planning Package (PHPP)
Passive House Design Step into any conversation about Passive House and you’ll hear the jargon: U-values, PHPP, ACH50, primary energy demand. For a newcomer, it feels like a wall of numbers, acronyms, and technicalities. That overwhelm stops momentum. Subscribe Before you dive into calculations, software, or certification pathways, you
Canada Food Systems The grocery business in Canada was never about groceries. It was about extraction. A few national players learned to squeeze margin from every shelf, every truckload, every square foot of leased space, and every worker who kept the lights on and the lettuce cold. They built an
Optimism As Structural Power We are surrounded by systems that fail visibly—political chaos, ecological breakdown, financial distortion, social decay. The instinct is despair. The mind whispers: “It’s all over.” But despair is the easiest option. It requires no discipline, no imagination, no creation. It's surrender disguised
Understanding Passive House In the conversation about sustainable building, few words are more misunderstood than Passive House. To many, it sounds like “passive solar”—big south-facing windows, angled roofs, sunshine doing the heavy lifting. Others assume it means “off-grid,” or “low-tech.” Some even think it’s a brand, a trend
The Saskatchewan Conservation House In 1977, in the windswept prairies of Saskatchewan, a modest building was raised that quietly rewrote the rules of construction. It was not grand. It was not luxurious. Yet it was the most airtight building in the world. The Saskatchewan Conservation House did something radical—it
Canada’s Housing “Strategy” Is an Expensive Delusion The average Canadian doesn’t care about housing policy. They care about whether they can afford to live near their job, raise their kids in safety, and retire without fear. The average Canadian has already lost on all three fronts. The architects
Turning Wisdom into Leverage Brianna Wiest doesn’t hand you answers. She hands you mirrors. Every essay in 101 Essays That Will Change the Way You Think is built like a doorway. You can skim the surface and feel clever—or you can walk through and watch your operating system
It’s About Becoming Business is the excuse. The dojo. The forge. The arena where you meet yourself without disguise. You thought you were building a company. But the company is just the training ground. Subscribe The product you ship, the revenue you grow, the teams you lead—these are
Of Not Asking Twice Every ask you repeat is proof of architecture missing. Every repeated request, reminder, or explanation reveals a hole in the system you refused to build. You don’t lack discipline... you lack compression. Subscribe The Weight of Repetition Think about the moments that drain you: • Repeating
Or They’re Gone We live in a world addicted to feedback. Every founder, every creator, every operator is told to “listen to the market,” “test the audience,” “collect feedback before you launch.” But what if the feedback you’re chasing is the very thing keeping you trapped? Silence is
They Burn Out from Worthlessness Burnout isn’t a calendar problem. It’s not the hours. It’s not the late nights. It’s not the grind. The human body can endure. It was built for endurance. History is filled with people who carried weight you couldn’t imagine, for