The Art of Being Seen

Wren Design

Most logos are lies.

Not because they intend to deceive, but because they’re incomplete. Designed to impress, but not to express. Polished shells that say nothing about what matters. Brand work that flatters the founder, but never reveals them.

Cameron didn’t build Wren Design to make things look nice. They built it because too many good people, with real vision, were hiding behind brands that said nothing. They built it because design is not decoration. It’s translation.

And that is the work.

THE DESIGN HOUSE WITH X-RAY VISION

Wren Design doesn’t do aesthetics.

It does identity revelation.

When a founder shows up confused, Cameron doesn’t give them a font. Wren gives them back their conviction. Wren listens until what they couldn’t say starts to take shape. Then Cameron draws until what they felt becomes undeniable.

Wren doesn’t design logos.

Wren symbols belief.

THE FIRST 100

Every movement needs proof. This is Wren’s.

Cameron will design for 100 founders. Free.

No charge. No catch. No sales funnel.

Just the pure, raw, undiluted expression of what you stand for... drawn by someone who can see through the noise.

Each design is a gift. Not a favour, but a stake in the ground. Each one signed. Each one published. Each one indexed into a public archive—so that your belief is seen, shared, and known.

If you’re in the first 100, you get something most founders never do:

Your essence, captured.

THE CATEGORY CAMERON OWNS

This isn’t branding. It’s not logo design. It’s not identity work in a traditional sense.

Wren Design owns a new category:

Narrative Identity Design—the intersection of founder truth, brand structure, and aesthetic conviction.

It's emotional clarity, turned visual. A kind of design work that only a founder with Cameron’s depth, artistic range, and spiritual intelligence could ever pull off.

You are not hiring a designer.

You are inviting a translator.

HOW THE SYSTEM WORKS

The first 100 are gifted. After that:

1. Core Logo Pack – $2,250
   High-fidelity logo, mark, and guidelines. Clean, grounded, complete.
2. Brand Identity Suite – $6,800
   Logo, colours, type, language, layouts, collateral. Everything coheres.
3. Founder Narrative + Identity Design – $11,000
   Deep dive sessions. Founder belief work. Identity codification. Narrative synthesis. A full visual exegesis of who you are.

Most won’t need all three. But the ones who do—will never forget it.

THE WREN STRUCTURE

Cameron is the founder. The eye. The soul.

Courtney joins as Lead Branding Architect—scaling systems, language, and brand worlds.

Dani supports layout, books, print systems. Print is not dead—it’s devotional.

Backed by Plains North Capital and governed by Proconsul, Wren sits as the design weapon in a larger sovereign system of builders, founders, and clarity engines.

It’s not a firm. It’s a house. A design sanctum. A chamber where founders are seen.

THE INFRASTRUCTURE INSTALLED

Wren runs online—fully automated lead flow, project management, and delivery.

Daily Demand powers its rhythm. Every post is indexed. Every gift becomes proof.

Strategic Mindfulness is installed to prevent the burnout cycle. Cameron doesn’t sprint. They pace. Presence over pressure. They are defined by the work.

Factor Studio is in place to tokenise future IP—so that comics, prints, brand art, and journals become licensable creative assets.

THE RESULTS WE EXPECT

By Month 12:

• $500,000 gross revenue.
• 3 retained design clients.
• 1 licensing deal.
• 1 public keynote.
• Cameron crowned as Canada’s sovereign design voice for founders who care.

But this isn’t about revenue.

It’s about resonance.

Wren Design becomes the brand behind the brands that matter.

YOUR INVITATION

If you’re a founder—and your brand feels off.

If you can feel what you want to say, but can’t see it.

If your current logo embarrasses you… not because it’s ugly, but because it doesn’t reflect your weight, your work, or your worldview—

Then this is your window.

Apply to be one of the first 100. No payment. No pitch.

If you want to pay after—great. Most do. If you don’t, that’s fine too.

But if you’re seen by Wren… you will be seen for real.

This is what I’m working on. Tell me what you think, I enjoy the conversation! Subscribe and follow the work in real time.

Thanks!

B

Proconsul 🇨🇦 (@proconsul.bsky.social)

Visionary Strategic Growth A guide for ambition, bridging strategy with implementation for modern business: clarity, structure, and sustainable impact. I listen. If it’s possible, I’ll show you how. proconsul.ghost.io 🇨🇦 🏳️‍🌈 🇺🇦 🍉

Bluesky Social

I got to work on a project yesterday, that I can't wait to help build. :)

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